Tenzing

Welcome

Thanks for visiting. This is a showcase, not only of our work, but also of those things that inspire, motivate, feed or even change us.

We are about our clients, however here we have an opportunity to show you a little more about ourselves.

"Up Front" features recent work by Raft. "Out Back" is a look at Raft behind the scenes and "All Around" is just some of those things in life that make you wonder.

Thank you for allowing us this indulgence.

About Us

Raft is a boutique brand, advertising and graphic design agency located in Melbourne, Australia.

Offering multi-disciplinary advertising and communication services, Raft was established to be a fresh alternative to traditional agency thinking.

When you work with Raft you work directly with the directors, Anastasia Raft and Edward Commons, and their supporting creative team.

We listen, We learn and We do.

Contact

Visit or Mail:
1/120 Cambridge Street
Collingwood Vic 3066

Call:
03 9417 0711

email:
edward@raftcommunications.com.au; or
stasia@raftcommunications.com.au

E-News

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Up Front Brand

Our client required a name and a branding system for a new business that provides unrivaled research and advice to financial planners with respect to investment in Australian residential property.

Our client wanted to be perceived as a high-end and valuable service provider, “acting as a guide” that would, through research and market insight, assist financial planners to plan and achieve their clients investment goals.

The Solution: “Tenzing Property Guidance”

The concept for this identity was quite simple and based on two main aspects.

Tenzing Norgay was a Nepalese Sherpa that stood side by side with Edmund Hillary in 1954 when they became the first men to scale the peek of Mt Everest. The analogy with Tenzing allows our client to infer its role as a qualified and successful guide.

Whilst the use of imagery of Mt Everest and mountain climbing acts as a supreme metaphor for conveying a sentiment for the achievement of ones life goals.

Author: Edward
Posted: 24th, June 2010
Tags: Brochure / Financial Services / Website